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How One Man Found Opportunity in a Personal Crisis With a Taboo Health Business
By Shaileeja Shinde
Originally published on Entrepreneur India
March 18, 2025
INTRO
At 51, Sharay Hayes wasn’t trying to become the face of erectile dysfunction solutions. But when life threw him into one of the darkest seasons he’d ever faced — loss of income, betrayal, emotional burnout, and an ED diagnosis — he didn’t fold. He built a business from it.
What started as a personal crisis turned into FreezerMeat: a bold, no-BS platform changing how men deal with sexual health.
FROM CRISIS TO CLARITY
“It’s hard to be close to losing everything, both money and things. But losing my sexuality on top of that was too much to handle.” — Sharay Hayes
Most men reach for a blue pill and never talk about it again. Hayes went the other way — diving deep into what really causes ED for men.
What he found made most doctors uncomfortable. Pills weren’t fixing the real problem. For many guys, ED had nothing to do with their bodies — it came from stress, anxiety, or trauma.
A NEW WAY TO SOLVE A SILENT STRUGGLE
“The medical field says a pill or injection fixes everything,” he says. “That’s total nonsense.”
Hayes realized that men didn’t just need treatment — they needed real answers, honest conversations, and long-term confidence.
That’s when he wrote In Search of Freezer Meat, a book that mixes humor, truth, and personal experience to expose what’s really behind ED.
It wasn’t just about him — it was about all the other men suffering in silence with nowhere to turn.
WHY IT MATTERS
Hayes took what broke him and used it to build something that helps others heal.
His story proves that when you solve your own problem — and do it completely — you create value that others will pay for.
“Solutions created from personal struggle connect with customers on a level generic approaches can’t.”
READ THE FULL ARTICLE
🔗 Entrepreneur India – Full Story
READY TO TAKE ACTION?
Tired of guessing your way through ED? Get the support you need:
👉 Book a FreezerMeat Consultation
👉 Contact Sharay Hayes
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