How a Personal Crisis Led to a Business No One Saw Coming
By Men’s Journal UK
Originally published on MensJournal.uk
INTRO
When Sharay Hayes hit rock bottom, he didn’t hide. He rebuilt. What started as a personal storm — financial collapse, heartbreak, and an ED diagnosis — turned into a mission that’s now helping men worldwide. This isn’t just a comeback story. It’s a movement built on truth, healing, and the courage to face what most men won’t even talk about.
FROM LOSS TO PURPOSE
At 51, Hayes was reeling. COVID-19 wiped out his income. A devastating breakup followed. Then came the ED diagnosis — a triple blow that shattered his sense of masculinity.
“Going through financial struggles is one thing,” Hayes reflects. “But losing my sense of masculinity on top of that? That was too much to bear.”
Most men look for a quick fix. Hayes went deep instead. His entrepreneurial mind pushed him to question everything about ED — and the answers shocked him.
BEYOND THE PILL: A NEW TRUTH ABOUT ED
“The medical industry tells men that a pill or injection can solve everything,” he says. “But that’s a lie.”
Hayes uncovered what many doctors overlook: for most men, ED isn’t just physical — it’s emotional, psychological, and rooted in life’s chaos. He traced his struggles to beliefs formed in his youth. That digging led to healing — and a bigger mission.
BREAKING THE SILENCE
Doctors were quick to hand out prescriptions, but no one was addressing the emotional toll of ED. Hayes saw the gap — and decided to fill it.
He wrote In Search of Freezer Meat, a brutally honest, funny, and fearless book that tells the story most men are too afraid to share.
“What’s harder than freezer meat? Nothing. And that’s exactly the point.”
The subtitle says it all:
A Story of the Male Mental Health Crisis Caused by ED and the Only True Cure No One Is Talking About — A Penis Implant.
A BIGGER MISSION
FreezerMeat isn’t just about ED. It’s about resilience, mental health, and helping men rewrite their story — without shame. Hayes is challenging outdated views of masculinity and showing that strength comes from facing truth, not avoiding it.
“In the end, it’s not really about ED,” he says. “It’s about masculinity, self-worth, and what it truly means to be a man in today’s world.”
READ THE ORIGINAL ARTICLE
🔗 Read it on MensJournal.uk
READY TO TALK ABOUT IT?
Don’t go through it alone. Get the support you need — without the awkwardness.
👉 Book a FreezerMeat Consultation
👉 Contact Sharay Hayes
Let me know when you’re ready for me to log this or prep the next post!
